Southwest Airlines, a Freedom Award recipient in 2001, currently has more than 700 employees serving in the National Guard and Reserve. Each time a Southwest Airlines’ employee is called to active duty, a member of the company’s Internal Customer Care (ICC) team immediately jumps into action. The ICC team takes on the responsibility of sharing the “LUV” (symbol on the NY Stock Exchange) of the Southwest family by sending deployed members a care package that includes items such as posters, magazines, lip balm, a Southwest Airlines cap, an “Armed with LUV” T-shirt, alarm clock, postcards, and mints.
