Triumph Pharmaceuticals, makers of the SmartMouth line of products, was established in the mid-1990s, in St. Louis, Missouri. The company was nominated by a Sergeant First Class Brent Dellay, a member of the Army National Guard. Sergeant Dellay emphasized Triumph’s commitment to veteran hiring by conducting his entire interview process during a military deployment. The CEO personally reaches out to family members to offer his support and meets with local business leaders to promote employer support and hiring military members. One of its ongoing initiatives is to post all job openings on the Department of Defense website Hero2Hired as well as other job sites that target veterans. It also employs a fulltime Employer Support of the Guard and Reserve coordinator to assist Reservists. The company also provides its oral hygiene products to deployed service members and to veterans’ hospitals.